A holiday greeting from the Good Good gang
It was August of 2020 when some college-aged kids from Kansas City, Kansas, drove eight hours south to Dallas and never looked back, ditching so-called normal careers along the way. Their intentions were both grand and unprecedented, the kind of new-age pursuit that doesn’t seem legitimately possible.
Five close friends, soon to be six – all strong players who came to love golf despite years of hesitation – hatched a plan to play against each other professionally, on YouTube, as their full-time jobs.
They would monetize their golf exploits, challenges and games, warmly inviting the world into their escapades by breaking the fourth wall as if you were right there with them. People would come in droves to see the genuine chemistry, to feel like they are playing vicariously through a gaggle of twenty-somethings who encourage and tease their collaborators in a way that feels like a buddies trip for seriously talented, but not self-serious, golfers. Clean content would keep the group acce…
