Wednesday, December 21, 2022
Jennifer Cassara. PHOTO: GoodRobe
Accomplished fashion industry executive Jennifer Cassara wants to help change women’s lives by helping them to create not just timeless, effortless wardrobes, but “GoodRobes.”
Cassara, who recently moved to Providence with her husband Chris, just launched “GoodRobe & Co,” to make it easy for women to look their best and feel confident, with styles that are created to “mix and match for endless and effortless wardrobe options.”
A native New Yorker from Long Island, Cassara has had a wide-ranging career in fashion and merchandising, but always had in the back of her head the concept for GoodRobe.
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“Growing up, when most girls would have dozens of Barbies, I had one Barbie — and a trunk full of clothes for her,” said Cassara. “I’d take a blanket and lay out dozens of outfits for her, but each outfit had to incorporate a piece of the previous outfit.”
In a career that took her from Manhattan to Boston, to Washington, DC, and finally, to Providence — Cassara says she could not be more thrilled with landing in Rhode Island, working for both a family-owned jewelry company by day as well as her passion project GoodRobe.
“I love it here. I love downtown Providence. I love the people,” said Cassara. “There’s just something about Providence that clicks with me personally.”
But before she got to Providence — it was a long and winding journey to where she is now.
And one of her career highlights?
Flagging the meteoric trajectory of Rhode Island jewelry behemoth Alex & Ani as it started its ascent, in what Cassara calls the “Tom Brady” moment of her career.
But now, for Cassara, it’s even more about helping others.
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