NEW YORK, Sept. 22, 2022 /PRNewswire/ — The online beauty and personal care products market will be driven by factors such as the rise in penetration of the internet and smart gadgets. In developing countries, the penetration of the Internet and smart gadgets is growing, which is enabling consumers to access online shopping platforms. Furthermore, online purchasing decisions have evolved with advances in technology. Customers prefer online shopping owing to its advantages such as improved security features, online payment options, free delivery options, improved online customer service, and easy-to-navigate shopping websites. These factors will support the market growth during the forecast period.
The online beauty and personal care products market size is expected to grow by USD 51.79 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 14.93% during the forecast period.
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Online Beauty And Personal Care Products Market: Product Landscape
By product, the market has been segmented into skincare products, hair care products, color cosmetics, fragrances, and others. The skincare products segment will be the largest contributor to market growth during the forecast period. This growth is attributed to factors such as the significant rise in the demand for natural and organic and multifunctional products. Furthermore, natural and organic skincare products are also gaining popularity among skin- and health-conscious customers across the world. Moreover, the growing awareness and rising adoption of shopping BPC products on online shopping portals are factors that drive the sales of this segment. The skincare products category is further segmented into two sub-segments, namely facial skincare products and body skincare products.
Online Beauty And Personal Care Products Market: Geographic Landscape
By geography, the market has been segmented into APAC, North America, Europe, South America, and the Middle East and Africa. APAC is going to have lucrative growth during the forecast period. About 48% of the market’s overall growth is expected to originate from the region. China, India, and Japan are the key countries for the online beauty and personal care products market in APAC.
Some Companies Covered
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Amorepacific Group Inc.
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CHANEL Ltd.
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Church and Dwight Co. Inc
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Clarins Sdn Bhd
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Coty Inc.
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Henkel AG and Co. KGaA
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Johnson and Johnson
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Kao Corp.
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Koninklijke Philips NV
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LOreal SA
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MacAndrews and Forbes Inc.
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Mary Kay Inc.
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maxingvest AG
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Natura and CO Holding S.A.
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Oriflame Holding AG
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Reckitt Benckiser Group PLC
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Shiseido Co. Ltd.
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The Estee Lauder Co. Inc.
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The Procter and Gamble Co.
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Unilever Group
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What our reports offer
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Market share assessments for the regional and country-level segments
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Strategic recommendations for the new entrants
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Covers market data from 2021 to 2026
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Market trends (opportunities, drivers, challenges, threats, investment opportunities, and recommendations)
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Strategic recommendations in key business segments based on the market estimations
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Competitive landscaping mapping the key common trends
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Company profiling with detailed strategies, financials, and recent developments
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Supply chain trends mapping the latest technological advancements
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Online Beauty And Personal Care Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.93% |
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Market growth 2022-2026 |
USD 51.79 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
14.11 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 48% |
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Key consumer countries |
US, China, India, Japan, and UK |
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Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
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Companies profiled |
Amorepacific Group Inc., CHANEL Ltd., Church and Dwight Co. Inc, Clarins Sdn Bhd, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and CO Holding S.A., Oriflame Holding AG, Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group |
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Market Dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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SOURCE Infiniti Research, Inc.

