A series of photos featuring Real Madrid’s star footballers revealed that the team had enlisted the help of the Italian menswear brand for a stylish makeover.
The team will be sporting Zegna’s designs as part of their travel wardrobe for the 2022/2023 season. The official team outfit includes pieces exclusively designed for the players. The collection, made available at Zegna boutiques, nods to the growing trend of athleisurewear and the blending of form and function in fashion.
The players wear Zegna’s chore jackets, matching joggers and sneakers in black with subtle orange and white details. The overall aesthetic is laid-back luxury that’s comfortable and versatile for travel.
Zenga is one of many fashion brands to develop collections in collaboration with sports teams. It’s one way for luxury names to strengthen their athleticwear and athleisurewear segments and align themselves with the often lavish lifestyle of top athletes.
Giorgio Armani has been a longtime collaborator of the Italian national football teams. In 2019, the brand announced a four-year partnership with the team and provided several custom looks.
In 2022, the Italian women’s football team revealed they, too, are outfitted by the legendary designer. The news was accompanied by a team photo of the footballers dressed in slim grey Emporio Armani suits and blue shirts.
The Olympics Opening Ceremony is often transformed into a catwalk of sorts and an occasion where teams show their national pride by collaborating with designers from their country. And it’s not always sportswear brands that take the spotlight at the event. Team Canada’s been outfitted by various brands, from the 350-year-old department store Hudson Bay Company and Vancouver-based activewear brand Lululemon to high fashion house DSquared2.
Team USA, on the other hand, has worked regularly with American designer Ralph Lauren on its Opening Ceremony looks for both the summer and winter games.
Also see: How sports inspired the world’s biggest names in luxury fashion
