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Gen Z wants digital fashion. How do different avatars stack up?

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Bitmoji’s Ralph Lauren blazers. Meta’s head-to-toe Prada looks. Roblox’s Gucci Dionysus bag. Demand for digital fashion is climbing, and the technology has come a long way since Bitstrips, which launched Bitmoji in 2014, first rolled out user-created comics with customised character outfits in 2007.

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