Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of more than $800 million in gross revenue from ads sales across all platforms.
Fox’s ads for the 2025 Super Bowl — the most-watched NFL championship game to date in which the Philadelphia Eagles decisively defeated the Kansas City Chiefs — had fetched upwards of $8 million each, which the company touted as record pricing for the sold-out telecast.
The $800 million-plus figure is a significant jump from the last Super Bowl telecast on Fox, in 2023, which generated around $600 million in total ad revenue tied to the main event and ancillary programming.
“The clear winners Sunday night were the Eagles, the NFL and Fox. Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” Lachlan Murdoch, executive chair and CEO of Fox Corp., said in a statement.
More to come.
