Being an editor is the dream career path for beauty enthusiasts who like to stay on-the-go, practice smart shopping habits, and stay on top of new launches, and enjoy sifting through hundreds of sub-par products to find the stand-outs. It takes a keen eye for design, knowledge of specific formulations, and a journalistic fervor to communicate everything we know about a product into a story that can help cut out all the extra steps it takes to learn what you can about it, and then go in for the buy. Yes, Who What Wear Beauty Editors are pros out identifying the best beauty finds for our audience, but what about for each other?
With all the time we spend in each other’s company (or, for some of us, remotely in shared Slack chats) enthusing over everything from our top volume-boosting dry shampoos to mistake-proof highlighter, we’ve gotten to know each others multi-faceted personalties and preferences pretty well. So, when the entire team came together for the first time in a couple years to celebrate this year’s Who What Wear Beauty Awards in June, we dove into discussion over fragrances like clockwork. Naturally, I decided to conduct an experiment and investigate what makes a fragrance perfect for someone by asking my fellow editors to select a twin flame scent for each member of the team.
Since everyone has a different perception of the people they sit across from or message with every day, I fully expected to see dramatically different results with varied explanations as to why a certain perfume was selected as the twin flame of a beauty editor… but, that’s not what happened. Below, I’m sharing the 24 scents that embodies members of our beauty team: from an altogether fresh and nostalgic scent by Henry Rose to one that exudes all things academia by Byredo.
Scents For Erin Jahns, Beauty Director
Phlur
Father Figure Eau de Parfum
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