Christmas Day Update: For Christmas Eve business…Today, and onward is what truly counts for exhibition for by tonight, after dinner tables are cleared, moviegoing commences. Christmas Eve, as always, except for when there’s a FOMO movie like Spider-Man: No Way Home on marquee, was down as expected with an estimated $27.6M for all movies; that includes the $2M previews cash from A24’s Timothee Chalamet period dramedy, Marty Supreme (higher than the actor’s Christmas Eve previews for A Complete Unknown last year at $1.4M, which did a 5-day of $23.2M) and the $2.1M previews from Sony’s Jack Black and Paul Rudd comedy, Anaconda. Focus Features didn’t report previews for their Hugh Jackman and Kate Hudson musical, Song Sung Blue, and well, Boo on that.
Yesterday’s business for all titles was down -31% from Tuesday’s near $40M haul. The best Christmas Eve post Covid belongs to 2021, when moviegoers threw their pandemic worries aside and headed to Spider-Man: No Way Home, driving a $31.1M day. This Christmas Eve was +24% from 2022’s when Avatar: Way of Water was on the marquee, however, it fell on a Saturday. Way of Water made $14.8M on Christmas Eve and Avatar: Fire and Ash lead yesterday with $10.7M and a running cume of $129.7M.
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