D’Aja Fulmore of Fulmore Films recently signed a major film deal with Homestead Entertainment, a Los Angeles and New York-based global distribution company.
Fulmore’s feature length film “Crossover” was filmed locally in New Bern, Jones County and surrounding areas. A Red Carpet Premiere event was held at the Jones County Civic Center in February, followed by an afterparty at Flo’s Extravaganza Bar and Lounge. The lounge also served as a filming location for movie scenes.
The movie was started as a short series by Fulmore, which was posted via YouTube. Her pilot episode garnered the attention of Hollywood producers and Fulmore was offered a deal to write and direct 10 episodes. She refused the offer.
According to a previous Sun Journal article, she signed nondisclosure agreements but said the company that responded is a subsidiary of AMC and produces shows for streaming channels such as Netflix.
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She later decided to to turn the series into a full-length movie.
Fulmore said she was able to secure the deal with the assistance of high profile entertainment attorney Chris Brown.
“I heard about Chris from others in the industry who I was working with,” Fulmore said. “His name stuck in my head and I reached out to him,” jokingly adding that she believes she caught him on a good day and that his relationship with Homestead Entertainment was pivotal in securing her film deal. “He has been amazing,” she said.
Brown is an attorney and founding partner and managing member of Brown & Rosen in Boston and runs the firm’s litigation and entertainment departments. He has represented clients such as Yolanda Adams, Fred Hammond, Bobby Brown, New Edition, Leandria Johnson, Day 26 (Diddy: “Making the Band”) and Teddy Riley according to his website.
“I think that she is a budding star,” Brown said. “She has a lot of what’s truly necessary to make it in this industry.”
Homestead Entertainment utilizes major network and streaming platforms such as Netflix, BET, Tubi, Amazon Prime, Starz, Peacock and many others.
“The project has the qualities necessary to be a long lasting film in the Urban Space,” Brown said.
A release date is expected to be announced soon.
“This deal definitely is a testament to the fact that it will be all over and people will have access to it across the different media platforms,” Fulmore said. “We’re pushing for it to become in that most popular category on these platforms.”
“Crossover” is an urban drama starring Jamal Woolard, Cherrie McRae, Cliff Jamal Powell, Dennis LA White, Yesse Rodriguez, Chandra Currelley-Young, Mendecees Harris and other professional actors. It was filmed at local businesses and homes throughout the area.
Chris White and Ozell Blango of New Bern served as executive producers of the movie.
Fulmore describes the movie as an urban, Black story – and a North Carolina story as well. “The story is definitely personal in a lot of ways,” she said. “I had gone through a year of betrayal from different people. But I’m a very loving person, and I wanted to tell a story of love and betrayal. We’ve all felt love before. We’ve all felt betrayal in some capacity,” according to the previous article.
Fulmore is a Jones County native who currently resides in New Bern. She received her undergraduate degree at UNC-Wilmington where her interest in acting started. She obtained a master’s in social work from The University of Georgia in Atlanta.
