Fashion brands and retailers virtually continue to buy and sell: Joor Report

The global fashion sector is in a post-pandemic recovery mode, and the majority of global fashion brands and retailers are expected to choose a hybrid virtual sales model to support direct bookings this summer. ..

According to a survey by Joor, a leading wholesale management platform for luxury, fashion and home, 90% of the brands surveyed said they would announce a new collection this summer, and 92% of buyers booked for purchase at the same time. I announced that I will participate. Recovery mode after a pandemic.

Still, as the SS22 sales season begins, fashion brands and retailers around the world will continue to buy and sell almost again this summer. A significant 98% of brands said they would use virtual sales this summer, and 89% of retailers said they would use virtual purchases.

Similarly, a survey found that 85% of buyers are currently moderately or highly interested in discovering new brands. This desire for newness is supported by the fact that 86% of retailers have less than half of their inventory as a carry-over style.

When the industry revived, nearly half (42%) of fashion brands reported that they were achieving sales at or above pre-pandemic levels.

Joor CEO Kristin Savilia said: “In many of the challenges of last year, the fashion industry has demonstrated its flexibility and strength. It has rapidly adjusted the way it does business and accelerated digital adoption.

“Brands and retailers want to return to direct bookings in the showroom, but neither group is willing to give up on virtual sales efficiency and reach expansion. This new hybrid approach That’s why clients use Joor to support both physical appointments via iPad apps and virtual sales via cloud-based desktop platforms. ”

The survey included responses from over 500 global fashion brands and retailers.