Another day, another It item from Louis Vuitton. Get ready for the LV Buttersoft sneaker, created by the house’s men’s creative director, Pharrell Williams. As part of the fall/winter 2025 collection, this forward silhouette that, as the brand stated in a release, “fuses the studies of streetwear and dandyism central to the practice of the men’s creative director,” is available for pre-order now before the official launch on July 10, 2025.
As you can probably guess by the name, the sneaker is crafted from the house’s signature buttery-soft leather and features an exaggerated, pillow-like design that sets it apart from the rest. It comes in a range of colors (including versions with the LV monogram) and features the LV logo on the side of the upper, as well as a Pharrell Williams’ Phriendship silhouette on the tongue. House Ambassador Callum Turner is the star of the campaign.
LOUIS VUITTON
Lv Buttersoft Sneaker
