Just one day ago, Devon Lee Carlson dropped a new vlog on YouTube titled “I designed a collection with Reformation,” followed by five exclamation points. One of the first comments read, “My show is on!”
A DLC YouTube vlog drop is better than a television episode drop, partly because it isn’t weekly. You never know when it’s going to be, but when it happens, you drop everything just to watch it. It’s like a soothing, long FaceTime call with your best friend. And while Carlson often shows enviable vintage shop hauls, this latest vlog showed the behind-the-scenes process of everything you could buy from her latest Reformation collection that she designed.


(Image credit: Courtesy of Reformation)

