From the first location at Utah State to Louisiana State, Crumbl Cookies has traveled across 32 states and established over 200 bakeries in four years, all to land at LSU’s doorstep.
The shop boasts a weekly rotating menu of over 120 potential selections. The menu only has six gourmet cookies available per week. The store is closed every Sunday to purge their old flavors and introduce the new ones, except for their two signature cookies, warmed chocolate chip and chilled sugar.
The featured selection from Sept. 12 to Sept. 18 included pumpkin chocolate chip, orange and lime sherbet sugar cookie, blueberry cheesecake graham cracker and chocolate peanut butter chip. Every Sunday, Crumbl Cookies announces their updated weekly flavors on their socials.
Signature Crumbl cookies sit on display Friday, Sept. 17, 2021, next to the register at Crumbl Cookies in Baton Rouge, La.
History junior Andrew Gainey tried a few of their cookies, including their chocolate peanut butter chip. “It was delicious, like a Reese’s cup with a cookie’s texture,” Gainey said.
Crumbl Cookies has amassed millions of followers on Instagram and TikTok, helping their meteoric rise to cookie royalty. Fans tune in every week to see the new flavors announced along with flashy videos of the baking process.
Their Baton Rouge location at 6555 Siegen Lane, which features an open kitchen is about 15 minutes from LSU. There were reportedly hourlong waits for their gourmet cookies around its opening. “The location is convenient since it’s toward the city’s center, but when I tried to order, the catering was booked for the first three weeks,” Gainey said.
Lines have cooled down since then, though the chain remains popular among locals.
The exterior of Crumbl Cookies Friday, Sept. 17, 2021, located on 6555 Siegen Lane, Baton Rouge, La.
Crumbl’s main competitor in Baton Rouge, especially for LSU students, is bound to be Insomnia Cookies. Being within walking distance from campus certainly helps Insomnia stay in the cravings of students. One four-cookie box at Crumbl is $11 while Insomnia’s six-cookie box is $10.
Insomnia has the upper hand both in price and distance, but Andrew Gainey thinks Crumbl beats them with taste. “Personally, I think the quantity and quality of Crumbl’s cookies are just right. Though the shop is further from campus and more expensive, I think the cookies are bigger and more satisfying,” Gainey said. “If you ain’t at Crumbl, where ya at?”
