Rhode was one of the top beauty brands of 2025, based on hard-earned editor attention and overall internet virality. (We mustn’t forget the brand’s most notable moments, like when it was acquired for a reported $1 billion in May and when it entered Sephora in September.) The brand launched multiple internet-famous items last year. In January, it introduced the ever-popular Peptide Lip Shapes—lip contours rather than liners. Then, it went on to drop the chronically sold-out Glazing Mist and logo-emblazed Peptide Eye Prep Masks, among other things. Hailey Bieber rounded out the year by dropping a Birthday Edit in November.
Now that it’s 2026, it seems that Bieber’s namesake brand is sticking to its consistent product-launch schedule because at least four new Rhode items were recently teased on Instagram. First, the brand showed a sneak peek at its long-awaited pimple patches. Then, it teased what appears to be a shade expansion of its iconic Peptide Lip Treatments, a bronzing and/or contour product, and a mystery item (I have my guesses). Ahead, see every hint Bieber provided.
1. Pimple Patches
First up, the brand posted this look at its long-awaited pimple patches. The small, jelly bean-shaped patches appear to be made out of a hydrogel material (similar to the brand’s Peptide Eye Prep Patches). If they’re hydrogel, they’ll create a moist, healing environment for blemishes while absorbing gunk from inside the pores. Regardless, the little logo-embellished patches are sure to saturate IG and TikTok.
2. Peptide Lip Treatment Shade & Finish Expansion
Next, the brand posted this close-up image of what appears to be two new shades of the Peptide Lip Tint. The brand already offers a shimmery baby-pink shade, called Jelly Bean, but it appears to be expanding its offerings with A) a shimmery, cool-pink color, and B) a glittery, rose-colored one.
