Armenian family cooking meets fashion in Nensi Avetisian’s mouthwatering SS22 campaign — The Calvert Journal

What they say: “Some pieces from the SS22 collection were actually inspired by Armenian local food and our family recipes,” Nensi Avetisian told The Calvert Journal. She sees The Tasty Series first and foremost as a “celebration of sisterhood and love”. “I’m not really into cooking, and Bella and I try to divide our professional duties and not to interfere with each other’s work. But during holidays, we cook together with the family for fun. Bella researched our family recipes and modernised them into modern desserts that would imitate SS22 pieces. Her job was to merge the distinctive features of the brand, to modernise it, while saving the actual recipe with the original taste.”