With Ari Fleischer on the payroll of the College Football Playoff, the group never has to wait long for its next burst of negative feedback. They have a publicist consultant who specializes in generating negative publicity. Pretty much the opposite of what should be desired.
Fleischer’s appearance as the moderator at Saudi-backed LIV Golf’s press conference Tuesday was just the latest eye-rolling moment from a guy who has never failed to fail while working for the CFP. He’s also made regular appearances as a political commentator on Fox News, which has created some discomfort for a college athletics organization that tries to stay apolitical. And then there is just about everything he’s touched in his role as a college football propagandist.
Fleischer was part of the doomed PR effort to save the Bowl Championship Series and stave off a playoff—that should have been enough to cut him loose from any role in the next iteration of the sport, but no. Fleischer remained on board as a consultant for the CFP, proving magically malleable on the issue of the sport’s postseason.
