Monday, November 11, 2024
HomeTech & GadgetsApple Vision Pro production reportedly scaled back due to disappointing demand

Apple Vision Pro production reportedly scaled back due to disappointing demand


Apple has dramatically scaled back Vision Pro production, according to a new report from The Information. The news comes days after CEO Tim Cook admitted in an interview that the $3,500 mixed-reality headset is for early adopters and “not a mass-market product.”

The production slowdown is believed to be a response to disappointing sales, leaving Apple with plenty of inventory to match current demand. Estimates over the summer suggested that Apple will not hit 500,000 sales in 2024.

A new report earlier this month fueled further speculation that the company is planning to release a less expensive model in 2025. Priced at around $2,000, the headset would ditch the Vision Pro’s faster processor and more premium build materials.



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