Continuing its annual tradition, Apple officially announced its 2026 Pride Collection on Monday, May 4. This year’s release includes a new accessory for the Apple Watch alongside dynamic digital content for the broader Apple ecosystem, all designed to celebrate LGBTQ+ diversity.
New Pride Edition Sport Loop
The centerpiece of the collection is the Apple Watch Pride Edition Sport Loop. This accessory features a unique design woven with 11 different colors of nylon thread in a rainbow pattern, intended to create a visual sense of depth and movement. As a sport-style band, it is engineered for comfort and breathability across various wrist sizes.
The band is available in 40mm, 42mm, and 46mm sizes. According to Apple, it is compatible with the majority of existing hardware, specifically supporting any Apple Watch Series 3 or newer. Orders are currently open on Apple’s official website, with retail store availability beginning later this week.
Integrated Digital Content
To complement the physical hardware, Apple has introduced the Pride Luminance watch face. This digital face offers two primary patterns:
- Radial Design: Features rays of color that align with hour markers.
- Vertical Design: Reflects the linear colorful stripes found on the physical nylon band.
In addition to the watch face, matching wallpapers have been released for the iPhone and iPad. Both the watch face and the wallpapers offer customizable color options to suit user preferences. To access these digital features, users must update their devices to watchOS 26.5, iOS 26.5, and iPadOS 26.5.
Pricing and Availability
The 2026 Pride Edition Sport Loop is now available for purchase for $49 in all available sizes. This launch aligns with Apple’s ongoing commitment to support LGBTQ+ advocacy organizations through its seasonal collections.
Filed in . Read more about Apple, Apple Watch, iPad and iPhone.
