Few creative software companies have embraced AI like Adobe, with the company embedding image, video, audio and vector generation tools into nearly all its apps. Now, Adobe is taking on AI apps like Gemini’s Nano Banana with its new prompt-based Firefly AI Assistant. You simply describe the outcome you want and it will execute “complex multi-step workflows” across Photoshop, Premiere, Lightroom, Illustrator and other apps to achieve that result, Adobe says.
The complexity of apps like Photoshop creates a “barrier to entry” for users who may have a vision but lack skill, according to Adobe. That’s where the FireFly AI Assistant comes in. It works much like ChatGPT and other prompt-based AI assistants, but it has Adobe’s suite of powerful apps behind it to execute the required steps. “You no longer have to map the process. You can start from the outcome,” the company says.
Adobe emphasizes that while the Firefly AI Assistant is doing the grunt work, you remain in control. “You stay in the loop as the assistant executes, stepping in at any point to guide direction, adjust outputs and create something that’s distinctly yours.” It also maintains Adobe’s native file formats, so the final output remains fully editable.
Adobe
You’ll be able to launch complex workflows with Creative Skills that let you run multi-step workflows from a single prompt, then customize them to your working style. For instance, you can start with the “social media assets” skill then direct the assistant to crop or use Generative Extend to make it fit the format of Instagram, Facebook and other platforms.
It can also handle context-aware creative decisions. In one example, Adobe describes a product photo set in a forest. “The assistant might give you a simple slider to increase or reduce the surrounding trees and foliage — making it easy to adjust the scene without complex edits,” the company explains. Finally, to gather and act on feedback, the Assistant can organize and share work among team members via Adobe’s Frame.io.
Adobe emphasizes that Firefly AI Assistant is grounded in the company’s pro-grade creative tools to deliver “precise, context aware results” in a way that other AI agents can’t and will learn your style over time. That’s an argument the company no doubt hopes will counter a narrative that generative AI apps like Nano Banana are “eating software” like Adobe Photoshop. Adobe’s Firefly AI Assistant will arrive in public beta in the coming weeks.
Should you wish to use other AI image generator within Adobe apps, the company has added Kling 3.0 and Kling 3.0 Omni, “all-purpose video models optimized for fast, high-quality production with smart storyboarding and audio-visual sync.” That’s on top of other models already offered, including Google’s Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI’s Ray 3.14, ElevenLabs’ Multilingual v2, Topaz Lab’s Topaz Astra and others.
