A Quiet Place opens for $ 58.5 million, spurring box office recovery | Entertainment

Paramount’s head of distribution, Chris Alonson, called the opening an “unconditional success.”

“It’s a big sigh of Ahn said said, and it’s certainly an optimistic feeling,” Alonson said. “Movies, watching movies, cinemas aren’t dead. Yes, they’re threatened, but they’re resilient and once again prove that people want to have such a collaborative experience. I will. “

Many studios are aggressively launching hybrid release plans during the pandemic, making their films debut at home at the same time. Walt Disney Company this weekend Live-action PG-13 Cruella de Vil Part 1 “Cruella” Make it available to Disney + subscribers for $ 30. According to Disney, the theater box office revenue was $ 21.3 million, estimated at $ 26.4 million over the four weekend days. Cruella also added $ 16.1 million in 29 international regions. Disney did not reveal the box office of the movie on its streaming platform.

“A Quiet Place II” will also be streamed to the theater in 45 days on Paramount +. One of the obvious consequences of the pandemic is that the theater windows probably shrank forever.

In the past, the typical length of a movie shown in a movie theater was three months. The best debut of the year was from Warner Bros. “Godzilla vs. Kong” started at $ 32.2 million, or $ 48.5 million, in the first five days and was streamed on HBO Max at the same time.

The contrasting release strategy of “A Quiet Place Part II” and “Cruella” provided Hollywood test cases. How much does it cost to sell a date for a movie like “Cruella” and the release of the date? Is it worth it? A true comparison is impossible without knowing how much “Cruella” has benefited Disney +. However, the strong return of the theatrical version of A Quiet Place Part II speaks for itself, said Paul Durgaravedian, senior media analyst at data firm Comscore. He called it an “important weekend” for the film industry, proving that the movie theater’s demise predictions were “totally wrong.”

“The great success of’A Quiet Place Part II’makes a strong claim that theatrical release of a big movie is the way to go,” said Dargala Bedian. “This is probably the best news for the industry, which has dealt with the most difficult chapters in cinema history.”

The debut of “A Quiet Place Part II” received a lot of attention throughout Hollywood as its kick-off. Late summer movie seasonAfter nearly avoiding a pandemic or turning to a streaming platform, the blockbuster lineup is back in line. I’m tapping Warner Bros. “In the Heights,” Universal “F9,” Disney’s “Black Widow.”

Last week, Universal Pictures’ 9th Fast & Furious series, F9, recorded $ 162 million in ticket sales in eight international markets and $ 135 million in China alone. The second weekend, the F9, which will be unveiled in North America on June 25, competed for $ 230 million worldwide.

A Quiet Place Part II had already premiered the red carpet last March and was spending part of its marketing budget. However, it opened surprisingly, in line with the prediction of how many tickets will be sold before the pandemic begins. Meanwhile, Paramount sold many films to Streamer, including Coming to America and Chicago 7, while Krasinski and the studio strongly felt the quiet intensity of A Quiet Place Part II. I did. Great on a big screen.

In an interview before the movie was released, Krasinski said the theatrical release was “not negotiable.” And Krasinski worked hard to arouse excitement and traveled the country the week before the release to surprise movie fans. Still, given the situation, it was almost unclear if the audience would come.

Krasinski said: “I don’t know what it is anymore.”

In the end, “A Quiet Place Part II” played much like the first one. The 2018 hit ended up with a $ 17 million budget and worldwide revenue of $ 340 million, with ticket sales in North America of $ 50.2 million. The sequel usually works better than the original, but “Part II” had far more challenges due to the pandemic.

Rich Gelfondo, CEO of IMAX, where A Quiet Place Part II earned $ 4.1 million domestically, described the film as “a great opening weekend with a pandemic in mind” to a “great opening weekend.” This is the first domestically released work of the year that goes beyond the threshold of. ” Limit. ‘”

The Memorial Day weekend was usually one of the busiest in the theater, but it still didn’t look like a regular movie. Total box office revenues exceeded $ 80 million, about one-third of regular business on holiday weekends. According to comScore, ticket sales for the last Memorial Day, when almost all operating rooms were drive-ins, were $ 842,000.

Many theaters, especially New York and Los Angeles, are still taking steps to maintain social distance. However, the guidelines are being solved. Last week, top US theater chains AMC, Regal and Cinemark announced that they no longer require vaccinated movie viewers to wear face masks.