More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
One in four (25%) marketers say their relationship with the finance team has improved since the start of their careers.
Just 8% of the 350 marketers surveyed exclusively for Marketing Week by YouGov Surveys say the relationship with finance has deteriorated since their careers began, while more than half (53%) believe their bond with finance has “stayed about the same”.
