The company, which specializes in partnering with Latino creatives to launch audio series that can then be developed for film and television, has teamed with Manolo Cardona and Martha Higareda to each launch their own imprint. Sonoro, whose investors include Lerer Hippeau, Greycroft & Alan Patricof and the Founder Collective, was founded in 2020.
Colombian-born Cardona, who starred in Netflix’s Mexican mystery thriller series Who Killed Sara? last spring and also has deals with Apple TV+ and Viacom, is developing a new slate of shows with Sonoro and his own production banner, 11:11. The first series, Cuba 58, is described as a Spanish-language thriller about Formula 1 and will premiere in the first quarter of this year.
“As a fan of Formula 1 and amazing global storytelling, I’m so excited to be part of Cuba ’58: El Último Gran Premio,” Cardona,
