The term “microtrend” is one we use only with serious consideration. Some microtrends are created with the sole intent of going viral and dividing opinion, but those are not the kind we’re interested in. Instead, we look for pieces we think will feel relevant for the long haul and will make your outfits feel current and fashionable right now, too. So, how do we identify such pieces?
As a season unfolds, we like to keep a close eye on how the larger trends we’ve seen on the runways and on celebrities are actually being translated and worn in real life. Subtler offshoots of these creations inevitably begin to form and what we’re left with is, for lack of a better word, more “wearable” pieces that echo the overarching mood of the season, but in a digestible, easy-to-add-to-your-wardrobe way.
Summer might feel as if it’s hardly even started, but excellent and very stylish microtrends are alive and well; from the print that’s taking over right now and proving most covetable when worn in a particular way to the interesting shoe trend fashion people have started trading in their ballet flats for.
Keep scrolling to see the seven summer 2024 microtrends that will make our outfits feel fresh this season and that I think have staying power for future summers, too.
SUMMER MICROTRENDS 2024: 7 I THINK WILL BE JUST AS RELEVANT NEXT YEAR, TOO
1. ’90S ROSE PRINTS
Style Notes: Florals are synonymous with summer but, this season, the biggest print trend comes straight from the ’90s archives. Set upon a black or white base, rose and rosebud prints in classic red—the type worn by Gwen Stefani in her No Doubt era—are blossoming all over the market and on social media.
Shop the Microtrend:
RIXO
Bondi Dress in Claudia Rose Black
2. BALLOON SKIRTS
Style Notes: Another archival trend making a big comeback this summer is the bubble-hem skirt. The ’80s had a major influence on this year’s designer collections, and bubble hems have become the key buy for the movement. Minimalists will love the many black or white iterations on the market, but brands like Free People are serving up brighter colours that are just as tempting.
