If there’s one thing we know for certain, it’s that summer makeup leaves plenty of room for experimentation. As we head off on holidays and soak up the warm weather at home, there’s a certain carefree attitude when it comes to summer makeup—and it couldn’t be more true for summer 2025’s makeup trends.
I’ve been studying the runways, red carpets, and TikTok feeds and they have all aligned to deliver a fresh wave of beauty trends that feel simultaneously wearable and fun. From “no-makeup” makeup and lightweight bases without the stickiness (because who wants to wear foundation in 25°C+ weather?) to softly smoldering eye looks and bold blusher, summer 2025 is serving up a moodboard of inspiration for every kind of beauty lover.
I’ve spoken to top makeup artists, trawled celebrity beauty moments and road-tested the summer beauty products and new beauty product launches to bring you the definitive edit of the makeup trends that are set to dominate the season. Whether you’re an “invisible makeup” devotee or love a statement beauty moment, consider this your cheat sheet to looking effortlessly on-trend all summer long.
Summer Makeup Trends 2025
1. Sunblush
The sunburnt blush trend still has momentum for summer 2025, with celebrities such as Hailey Bieber, Kendall Jenner and Dua Lipa showing us just how pretty it looks when you bring your blusher onto your nose as well as your cheeks. “This one’s a personal favourite for summer—blush-heavy, sun-drenched skin that looks like you’ve spent the weekend on a yacht (even if you haven’t!),” says celebrity makeup artist, Dalila Bone. “It’s all about layering pinks, corals and bronzers high on the cheeks, temples and even across the nose. It’s trending because people want warmth and youth in their complexion and this delivers both.”
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