As 2024’s designer bags market feels entirely saturated, it takes something very special to cut through to noise and claim It bag status today. Amidst the maelstrom of new releases, few bags actually manage stand above the rest, and it’s often celebrities that have a hand in catapulting their popularity.
Standing on the edge of the season, I’ve searched through the outfits of the celebrities I come to for style inspiration to bring you an edit of the official celebrity It bags of autumn 2024. All amazing in their own right, these bags have all of the hallmarks of a cult item that will be in rotations for many years to come.
Click through to discover the bag styles that are set to thrive this autumn and beyond, according to our favourite celebrities.
THE 5 CELEBRITY IT BAGS OF AUTUMN 2024
1. BELLA HADID + COACH BROOKLYN BAG
Style Notes: If you’ve been paying attention to Bella Hadid‘s style lately then it won’t surprise you to hear that Coach’s Brooklyn Bag (£495) is her current bag of choice. Opting for the slouchy tote more often that not, Hadid’s daily wearing has ignited a trend. For it’s wearable, and affordable (in designer terms) pricing, it’s set to stay an It bag for quite some time.
SHOP THE COACH BROOKLYN BAG:
Coach
Brooklyn Shoulder Bag 39

