The arrival of autumn always feels like a refresh. The air is crisper, the mornings are darker, and I suddenly find myself rethinking everything from what’s in my coffee order to what I’m wearing each day. My linen skirts and strappy dresses quietly retreat to the back of the wardrobe, while heavier coats, boots and easy knits take their place at the front. It’s a shift I secretly look forward to—the ritual of bringing out the pieces that feel most “me” in cooler months, and finding the new updates that make my old favourites feel fresh again.
When it comes to those autumn updates, there are a few high-street names that consistently deliver for me and the WWW team. Mango, Reformation and Massimo Dutti make up the backbone of most of our wardrobes at this time of year, and it’s easy to see why. Mango always comes through with versatile coats, tailoring and denim; Reformation has mastered knitwear that can hold their own for both day and evening; and Massimo Dutti never misses on refined staples that instantly sharpen a look. They don’t just release seasonal collections—they get what autumn dressing is supposed to feel like.
This season, each of them has landed new pieces that are worth noting, from Mango’s outerwear to Reformation’s textured knits to Massimo Dutti’s Studio-line coats. I’ve already bookmarked more than I’d like to admit, but rather than keep them in my shopping basket, I’ve pulled out the highlights here. These are the pieces that make me excited to get dressed on a grey day—the ones I know will carry me through autumn and beyond.
Shop New-In Mango, Reformation and Massimo Dutti:
1. Mango
Mango is always at the front of the high-street pack when it comes to new season drops, and this autumn is no exception. The brand has really leaned into textural coats, relaxed tailoring and day-to-night dresses that actually feel like they work for British weather (read: they’ll layer under trench coats and heavier knits without bulk). Mango’s Selection range, in particular, features those pieces that feel a bit more considered than your standard high-street buy—wool coats with weight, denim with a sharper cut, dresses that aren’t just one-wear wonders. The team at WWW has been bookmarking Mango’s tailoring in particular this season, but the outerwear and transitional dresses are equally strong. It’s one of those brands we know will quietly fill half our wardrobes before October’s out.
Shop Mango New-In
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