I’m serious about gift-giving because my reputation is staked on it. I mean, what kind of beauty editor would I be if I didn’t give the best, most highly curated gifts? That’s why I start planning potential presents for friends and family months ahead of Black Friday. I want to be prepared. I also want to know that my gifts meet a strict set of criteria: 1) they have to exude thoughtfulness and individualism, which is why I refuse to gift all of my loved ones the same item. 2) They have to be special—luxurious or one-of-a-kind, which is why I tend to gift a lot of limited-edition things. 3) They have to be cool. I’m in the business of trend-spotting, and I’m not going to give friends and family basic, can-get-anywhere items. Last but not least, they have to work. If they’re not effective, then they’re not being considered. But that’s a given, right?
It only took me two months (*I say sarcastically*), but I finally have a cool-girl gift guide to share with you, dear reader. I hope it helps alleviate some of the time, effort, and pressure associated with gift-giving. I also hope it leads to contented friends and family members who wouldn’t fathom returning anything after the fact (gift receipts be damned!).
$50-and-Under Gifts

Pinch Provisions
Super Spa Set
Dieux
Forever Eye Mask Reusable 100% Silicone Patches

