An H&M logotype is seen at a shop, as the spread of the coronavirus disease (COVID-19) continues, in central Stockholm, Sweden April 2, 2020. TT News Agency/Fredrik Sandberg via REUTERS
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STOCKHOLM, March 17 (Reuters) – Sweden’s H&M (HMb.ST) is for the first time selling external fashion brands on its core brand’s website hm.com, in Sweden and Germany, and plans to roll the concept out to more markets.
“In February H&M expanded its online offer in Sweden and customers are now able to shop from more brands in the H&M Group family, as well as from a curated selection of other fashion brands such as Lee, Wrangler, Kangol, among others,” a spokesperson said in an email.
“We launched the concept in Germany in March. We will continue to add brands going forward and expand the concept to other markets.”
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Reporting by Anna Ringstrom
Our Standards: The Thomson Reuters Trust Principles.
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