Here at Who What Wear, we believe the era of fashion gatekeeping should be over. So we’re pulling back the curtain and exposing the industry’s most closely guarded secrets—starting with the bikini brand that takes up real estate in every fashion editor’s closet: Monday Swimwear.
Founded by content creators turned entrepreneurs Natasha Oakley and Devin Brugman, Monday Swimwear has achieved cult-like status in the industry thanks to its unparalleled focus on fit, quality, and timeless design. It’s one of the few brands that prioritize size inclusivity above all else. Its bikinis—from the signature Amalfi top to its universally flattering bottoms—come in sizes “Petite Petite” to “Very Very Voluptuous.” Keeping in line with its mission to cater to all shapes and sizes, the brand has recently launched a Small Band, Large Cup collection (fits a 28″ to 34″ underbust and DD to G cup), offering new fits for those with smaller frames and fuller busts in three of its best-selling underwire swimwear styles.
But it’s not just bikinis and one-pieces. The brand offers an entire vacation wardrobe. You can find easy drawstring pants to throw over a bathing suit, a structured straw tote to pull any outfit together with polish, sarongs that can be tied around the waist or worn as tops, crochet mini and maxi dresses that can be taken from the beach to the bar, and statement earrings that tell the world you have style.
Drawing from Oakley’s Australian heritage and Brugman’s California origins, the two have integrated elements of both locations into their brand. This fusion combines the relaxed California vibe with the sun-washed coastal energy characteristic of Australian fashion, resulting in pieces featuring surf-inspired textures, earthy hues, and modern details that are both beach ready and city chic.
Since 2014, Monday Swimwear has built a strong, trustworthy reputation in the market. This success has enabled the brand to grow its DTC presence beyond online sales to physical stores, starting in Los Angeles and recently expanding to New York City. Living in NYC and having never tried anything from the brand before, I made it my job to visit the Monday Swimwear NYC store within a week of its opening to experience it firsthand.
Keep scrolling to see the four outfits I tested and read my honest thoughts on the fit and style of the pieces.
A Look Inside the NYC Store
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