In The Know by Yahoo
Who is Bum Bailey? The virtual influencer started a TikTok trend
You can now follow influencers that aren’t even real. Virtual influencers are digital characters that serve as models, artists and brand spokespeople. But only one, Bum Bailey, has stolen the hearts of TikTok as of yet. Bum Bailey is a non-binary virtual influencer created by ColourCollectiveStudios with over 1.1 million followers. The Gumby-like blob with long arms and legs is known for their fashion, meditation sessions and body positivity. Now Bum Bailey is even starting TikTok trends. After Lizzo dropped her latest single “Rumors” featuring Cardi B, it was only a matter of time before TikTok created a dance for the song. After Lizzo dropped her latest single “Rumors” featuring Cardi B, it was only a matter of time before TikTok created a dance for the song. Bum Bailey appeared to beat everyone to the punch when they danced to the track with a few of their virtual friends. “I can’t believe this is the tren for ‘Rumors.’ I’m screaming. I love this app,” Lizzo said
