When I first heard caught wind of one of my favourite designers, Rejina Pyo, collaborating with one of the biggest stalwarts on the British high street, John Lewis, I thought Christmas had come early. In case you’re unfamiliar with the Rejina Pyo brand, let me enlighten you. Known for her timeless collections that are designed for the contemporary woman, Pyo draws inspiration from the worlds of art, food, culture to create timeless ready-to-wear, shoes and accessories that fuse modernity and elegance. Mention must also be made to her store in Soho in London’s Soho, it’s a design haven curated with antique decor and is a a must visit! John Lewis, however, needs no introduction. A true British mainstay department store, and a benchmark retailer for all-things high quality at the best possible price, it has introduced a few exciting collaborations over the seasons, including A.W.A.K.E. Mode and Collagerie.
At times, it’s rare to find perfect synergies between high-end designers and high street retailers, but this collection shows just how special and spot on collaborations can be, by bridging the gap between the aspirational and the affordable. Not only that, but both Rejina Pyo and John Lewis hold high-quality pieces in such high regard that shoppers can feel confident in investing in such items, knowing no corners are being cut.
I am thrilled to introduce my new collaboration with John Lewis, which celebrates individuality and timeless elegance. We have designed this collection for women who value thoughtful design and everyday versatility—each piece feels modern yet practical, perfect for real life. I wanted to take the high-quality wardrobe staples John Lewis is known for, and reimagine them through the Rejina Pyo lens. Ultimately, the collection has been made to be lived in, loved, and worn again and again.
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