I’m convinced Gracie Abrams is a living, breathing doll. (Our cover shoot with the Grammy-nominated singer at L.A.’s Bob Baker Marionette Theatre only confirmed my suspicions.) I mean, it’s hard not to deem her otherworldly as she runs around on stage belting raw, honest lyrics without seemingly breaking a sweat. Her pitch is immaculate, her tousled bob is on point, and her skin? Oh, it looks practically airbrushed—like she’s permanently bathed in a soft-focus lens.
This blurred, “hazy” aesthetic is trending for spring 2025 (just ask pro makeup artists!), and Abrams has become the poster child for the flawless matte finish. And it turns out, you only need a few products to nail her soft-blur effect.
“Gracie does her own makeup for [The Secret of Us] tour,” Emily Cheng, the pro artist behind the star’s heavenly looks, tells me. While she plays with different eye and lip techniques to match her outfits, “The one thing that stays consistent is her base,” Cheng adds. “Before she left for tour, we filmed a quick tutorial on how to perfect her base, and Gracie takes it from there.” Discover the entire routine below from start to finish, including the products Abrams loves for diffused lips and rosy cheeks.
How to Re-Create Gracie Abrams’s Soft-Blurred Base
Abrams doesn’t wear foundation; rather, “she uses the Hourglass Veil Hydrating Skin Tint in shade 4 all over for light, radiant, natural coverage,” notes Cheng. Whether you blend it with a brush, sponge, or your fingertips, the formula does a spectacular job of disguising blemishes and discoloration while letting your natural skin texture shine through. It’s important for Cheng that Abrams’s freckles peek through her base, and this product is the perfect pick. It’s long been a makeup bag staple for the star, even before she became the face of the brand’s newest campaign (displayed above!).
Now, here’s where the blurring bit comes into play: Abrams then applies the Hourglass Vanish Airbrush Concealer (which now comes in 32 stunning shades and adorably mini travel sizes) underneath her eyes and on any blemishes. This weightless formula is infused with microspherical powders that smooth pores and diffuse fine lines. In other words, it has major skin-blurring power. It’s no wonder one concealer is sold every 10 seconds.
It’s full-coverage and highly pigmented, so it immediately disguises blemishes (with 16 hours of wear, no less!), yet it’s super smooth and hydrating; rest assured, it won’t turn cakey or settle into fine lines, even when it comes to the thin skin around the eyes. And because it has a soft matte finish—rare for a concealer this creamy!—it makes skin look effortlessly hazy.
