Rosie Assouline Brings Her Fashion And Wine To Napa Valley, Naturally

Fashion designer Rosie Assoulin is introducing her New York sensibility to Napa Valley by way of a wine-slash-fashion pop-up at Solage, a newly-renovated, very luxurious resort located in Calistoga.

If that sounds like a weird combo, it’s probably because you didn’t know Assoulin and her husband Max recently founded a wine brand called Vivanterre, for which they partnered with winemakers Patrick Bouju and Justine Loiseau, and wine director Cedric Nicaise.

They kicked off the pop-up with a dinner party at Solage, where they introduced exclusive kimono-style robes in Rosie’s signature hand-painted watercolor and paisley prints, plus aprons and napkins alongside pretty glasses of Vivanterre natural wine.

The wine is produced in the Auvergne region of France using organically and biodynamically farmed grapes. The natural winemaking process forgoes any filtering or added sulfites. The idea was to reflect the “living earth,” hence the name Vivanterre.

The popup will also sell some Rosie Assoulin top sellers including hair bows, Rosie Assoulin x Papier stationery, and select pieces from recent collections including garden-party-ready dresses and. Prices range from $50 to $3,000.

It’s a good excuse to check out the $30 million redesign recently completed at Solage, which includes a new restaurant called Picobar, newly built suites, plus renovated guest rooms and public spaces. Located in the heart of California Wine Country, the property is situated on 22-acres surrounded by panoramic mountains and picturesque vineyards. 

During the pop-up, guests can experience exclusive wine flights and limited-edition bottles created specifically for Solage served at the pool and restaurants. The wine flight is $45 for 3, 3-oz. pours of Vivanterre’s 2020 White Petnat PRS, a blend of Pinot Blanc, Pinot Gris, Riesling, and Sylvaner; 2020 White MSM, 100% Melon de Bourgogne, and 2020 Gamay MVB , 100% Gamay from Beaujolais.

The pop-up at Solage will last through Labor Day Weekend, with its last day on Tuesday, September 7.