In this Aug. 10, 2021 photo, country artist Spencer Hatcher poses for a photo at his Tenth Legion, Va. farm. Hatcher, who has over a half-million followers on TikTok, was recently featured in a Mountain Dew commercial playing a bluegrass jingle for a new product.
In this May 8, 2021, photo, Spencer Hatcher and The Ol’ Son Gang play the Rockingham County Fair Spring Kickoff in Harrisonburg, Va. “I love country, but I like bluegrass, too,” Hatcher said. “We found that TikTok is a good way to feature bluegrass and expose a new audience to it.
In this Aug. 10, 2021, photo, country artist Spencer Hatcher poses for a photo at his Tenth Legion, Va. farm. Hatcher, who has over a half-million followers on TikTok, was recently featured in a Mountain Dew commercial playing a bluegrass jingle for a new product.
In this May 8, 2021 photo, Spencer Hatcher, right, and The Ol’ Son Gang play the Rockingham County Fair Spring Kickoff in Harrisonburg, Va. Hatcher said he has his sights set on country stardom. Although a couple of record companies have reached out, he said he’s waiting to write a “golden” hit song that will skyrocket his career.
TIMBERVILLE, Va. (AP) — It was a snowy day in February when jean shorts and suspenders-clad Spencer Hatcher and his brother Connor posted a video on Spencer’s TikTok account of themselves covering the classic bluegrass song “Good Ol’ Mountain Dew” in the back of their red pickup truck.
It wasn’t long before one of Spencer Hatcher’s now 505,000 followers on the video-sharing social media service commented on the video, tagging the official Mountain Dew TikTok account, and a commercial deal was made for Hatcher to write a song for Mountain Dew’s newest flavor, Major Melon.
The commercial, which aired Aug. 3, features Hatcher, 24, and Connor, 21, performing the song, called “Mountain Dew Major Melon,” a cheery tune in a style similar to “Good Ol’ Mountain Dew.” Spencer Hatcher wore his trademark Daisy Dukes with suspenders and played a banjo while Connor played an upright bass in double-time, what the duo’s dad and manager, Michael Hatcher, called “shredding.”
“People say you can shred on the electric guitar,” Michael Hatcher said. “Connor can shred on the bass.”
With harmonies likened to the Everly Brothers, the duo has grown up with string music, starting out in the Hatcher Boys band with their dad. Spencer Hatcher is the front man of Spencer Hatcher Music, while Connor Hatcher provides smooth harmonies and bass backups with friend Austin Taylor of Lexington on the drums. The group has performances scheduled almost every weekend and will be performing at the Rockingham County Fair on Aug. 20 and 21.
