Spotify giveth and taketh away: If you want to sing along to your favorite tunes, you’d better fork over $10.99 every month. The music streaming platform has revealed that it is testing a scheme to make lyrics a feature only available to Premium users on the platform.
“At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning,” Spotify co-head of global communications CJ Stanley told The Verge in a statement. “In keeping with our standard practices, we’re currently testing this with a limited number of users in a pair of markets.”
Spotify did not immediately return Gizmodo’s request for comment on the paywall.
Spotify globally rolled out the lyrics feature in the fall of 2021 as reported by TechCrunch, but began testing it in certain markets across the world as early as 2019. Lyrics are integrated into the platform from an Italian music data company called Musixmatch, and artists are encouraged to upload their own lyrics for accuracy.
The move to paywall lyrics is the latest from a platform that is senselessly innovating in a bid to entice users. In February, Spotify debuted an annoying AI-powered DJ that it touts as the latest in music exploration. DJ will play songs it thinks you like while interrupting after each offering with some cheeky quip to pull you right out of your music-listening experience. The next month, Spotify unveiled a TikTok-esque home feed that begs you to scroll through an endless barrage of visuals in order to discover new music. This all comes at a time when the music streamer is facing major financial difficulties and its biggest competitor, Apple Music, doesn’t even need to turn a profit because its primary purpose is to sell hardware.
