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In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. It was an instant hit: the digital dress was released for 500 Robux (approximately $5), selling 423 units in the four hours it was available, and in the following week, some resold for over $1,000, while one resold for over $5,000.
