Ray-Ban has officially appointed BLACKPINK’s JENNIE as its new global brand ambassador, marking a strategic partnership between the iconic eyewear brand and one of K-pop’s most influential style icons. The announcement arrives with perfect timing, as the Korean superstar continues to dominate global fashion conversations with her effortlessly cool aesthetic. Fresh off her electrifying performance as the closing headliner at ComplexCon Hong Kong, JENNIE’s distinctive approach to blending luxury and street style aligns closely with Ray-Ban’s ethos of combining timeless design with contemporary edge.
The collaboration, announced on April 9, 2026, represents Ray-Ban’s bid to connect with a new generation of fashion- and music-conscious consumers worldwide. For a brand that has dressed everyone from James Dean to countless runway models over its decades-long history, bringing JENNIE into the fold signals more than just celebrity endorsement. It reflects an understanding of where cultural influence truly lives today—at the intersection of music, fashion, and digital presence, where the BLACKPINK member has built an undeniable empire.
